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Iranian Journal of Optimization
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Volume Volume 10 (2018)
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soltanalizadeh, A., Shabgoo Monsef, S. (2017). Identify and Prioritize of Organizational Strategies by the Combination of SWOT Analysis and MCDM Approach- Case Study: kalleh Company in Gilan. Iranian Journal of Optimization, 09(2), 93-105.
amir soltanalizadeh; Seyyed Mahmoud Shabgoo Monsef. "Identify and Prioritize of Organizational Strategies by the Combination of SWOT Analysis and MCDM Approach- Case Study: kalleh Company in Gilan". Iranian Journal of Optimization, 09, 2, 2017, 93-105.
soltanalizadeh, A., Shabgoo Monsef, S. (2017). 'Identify and Prioritize of Organizational Strategies by the Combination of SWOT Analysis and MCDM Approach- Case Study: kalleh Company in Gilan', Iranian Journal of Optimization, 09(2), pp. 93-105.
soltanalizadeh, A., Shabgoo Monsef, S. Identify and Prioritize of Organizational Strategies by the Combination of SWOT Analysis and MCDM Approach- Case Study: kalleh Company in Gilan. Iranian Journal of Optimization, 2017; 09(2): 93-105.

Identify and Prioritize of Organizational Strategies by the Combination of SWOT Analysis and MCDM Approach- Case Study: kalleh Company in Gilan

Article 10, Volume 09, Issue 2, Autumn 2017, Page 93-105  XML PDF (316.44 K)
Document Type: Research Paper
Authors
amir soltanalizadeh ; Seyyed Mahmoud Shabgoo Monsef
Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran.
Receive Date: 10 April 2017,  Revise Date: 07 July 2017,  Accept Date: 11 July 2017 
Abstract
The process of globalization and rapid technological developments are causing rapid changes in markets. Successfully in challenging markets of the future requires an informed and ready to respond quickly. The aim of this study is to evaluate and prioritize the organizational strategies of sales and distribution of Kalleh Company in Gilan. In order to analyze the strengths, weaknesses, opportunities and threats of the organization, SOWT matrix was used. The matrix was developed four strategies based on internal and external factors. Since then devise strategies using multi-criteria decision-making Method (topsis) were prioritized. Data collection was done through the study of documents, records, interviews and distributed two questionnaires. Accordingly, the two strategies that prioritize the strategies than they value large quantity include: Firstlly organization must maintain high quality products with full implementation of the cold chain process and products to provide the market with better quality compared to the products of competitors. The second priority of the organization the miniature capillary marketing and focus on the performance of distribution channels and distinction at the time of delivery time with the implementation of this strategy increases the number of new customers and the volume of previous customers.
Keywords
kalleh companies، SOWT ،Multi-criteria decision making; Organizational Strategy
Main Subjects
Strategic Management
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