Document Type : Research Paper
Authors
Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
Abstract
Tourism as a necessity for economic development in many countries, therefore, in this study we intended to investigate the strengths, weaknesses, opportunities and threats of Halal tourism in Gilan province, by using SWOT model to introduce strategic solutions to further developments. This study is practical based on questionnaire in terms of practical objectives, in terms of data collection. The population of this study was 25 tourism experts, which according to Morgan table, 24 people were selected as sample size.
To identify relationships and priority setting criteria , at first internal and external factors were identified and then multi-criteria decision-making models and AHP model was used. After that by using internal factors evaluation matrix (IFE) and external (EFE) final weight determined and at the end the model was design and the strengths, weaknesses, opportunities, threats were analyzed .
The result of SWOT analysis in this research indicates that strategies for Gilan provinces according its environmental strengths and opportunities should be offensive strategy. Surveys show that due to the diversity of tourist attractions and geographical location of Gilan province, this province has the necessary capabilities to develop Halal tourism
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