Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
1. Determining the Key Indicators affecting Electronic Customer Relationship Management (e-CRM) Using an integration of balanced scorecard and fuzzy screening techniques (Case Study: Companies Covered by Parsian Data-Processors Group)

abbas shahnavazi; Mehran Nemati Gonbaghi; Seyedeh Faezeh Teymouri; Bahman Ghasemi dakdare

Volume 12, Issue 1 , Spring 2020, , Pages 21-32

Abstract
  Nowadays, increasing competition among companies and the huge cost of attracting new customers has led to companies seeking to retain existing customers rather than looking to attract new customers. These factors together have led to the emergence of customer relationship management. Thanks to the development ...  Read More